Friday, August 22, 2008

Chick-fil-A at Kenwood Towne Centre Kick-off Football Season

The Chick-fil-A® restaurant at Kenwood Towne Centre (7875 Montgomery Road) is kicking off the 2008 football season with a free food giveaway. In celebration of the inaugural Chick-fil-A® Kickoff on Aug. 30 and the introduction of the new Chick-fil-A Chick-n-Strips® menu item, the restaurants will offer a free 3-count serving of Chick-n-Strips(TM) to any customer wearing any football related apparel on Monday, Sept. 1, from 10:30 a.m. until 6 p.m.

Appropriate attire can include any visible article of clothing that contains any football team logo – from a pee wee league uniform to high school football spirit wear to a favorite NFL or collegiate jersey, hat, t-shirt or other accessories. The giveaway will be promoted during the Chick-fil-A College Kickoff broadcast on ABC, as well as other national and regional television networks.

In addition to the free strips for football-attired customers, the celebration will last all day long with mini football giveaways, as well as sampling of Chick-fil-A® Handspun Milkshakes and Brownies. Each customer throughout the day will also receive a coupon for free food to use during a future visit:

· 1st Quarter (10:30 a.m. – 12:30 p.m.) – Coupon for a free Chick-fil-A® Chicken Biscuit.

· 2nd Quarter (12:30 – 2:30 p.m.) – Coupon for a free Chick-fil-A® Chicken Sandwich.

· 3rd Quarter (2:30 – 4:30 p.m.) – Coupon for a free 3-count of Chick-fil-A Chick-n-Strips.

· 4th Quarter (4:30 – 6:00 p.m.) – Coupon for a free Chick-fil-A® Hand-Spun Milkshake.

"The football season is an exciting time of year and we thought free food would be a great way to celebrate your football team and encourage customers to try our new Chick-n-Strips,” said Kevin Bulmann, franchise operator of the Chick-fil-A® at Kenwood Towne Centre. "Simply wear your football spirit on your sleeve – so to speak – and we'll gladly provide an opportunity to enjoy our new Chick-n-Strips for free. Whether your team wins or loses, free Chick-fil-A food is a great proposition for any football fan.”

As part of the chain's most aggressive menu enhancement periods in its 41-year history, Chick-fil-A introduced its new Chick-n-Strips product in May that is 50 percent larger than the chain's previous strip offering. The Chick-n-Strips are offered as a 3- or 4-count entrée for adults and in 1- and 2-counts for Chick-fil-A® Kid's Meals. To complement the new Chick-n-Strips, Chick-fil-A has developed a new proprietary dipping sauce: a smokey mustard recipe, called the Chick-fil-A® Sauce.

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 37 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion – a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 40 years. In 2008, BusinessWeek magazine included the chain in its Top 25 list of Customer Service Champs.

Credited with inventing the boneless breast of chicken sandwich over 45 years ago and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at

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