Tuesday, August 26, 2008

Explorer's Bounty Putting the Olympics' and Organic Harvest Month's Missions in Neon Lights

In celebration of Organic Harvest Month, Explorer’s Bounty is proclaiming its support of organic farming in neon lights. Throughout the months of August and September, the company’s premium organic and fair trade friendly food and drinks will be featured in a by-invitation-only 15-second Times Square ad spot. Strategically positioned at 42nd Street between 7th and 8th Avenue, midtown Manhattan’s CBS Super Screen will highlight Explorer’s Bounty’s premium organic coffees, organic artisan panned chocolates, maté-based tribal tea blends and new 100 percent puffed fruit that crunches. Organic-minded consumers who would like to support sustainable farming while reducing the harmful impacts of pollution and waste to the planet can visit Explorer’s Bounty online at http://www.explorersbounty.com.

Each September, the Organic Trade Association (OTA) designates the month of September as Organic Harvest Month. Currently in its 17th consecutive year, this annual celebration’s objective is to highlight organic agriculture and the growing organic products industry. The Organics Consumers Association explains that Organic Harvest Month is “designed to focus attention on the benefits and practices of organic agriculture and to encourage consumers to increase their use of certified organic products.”

OTA defines organic as “a commitment to an agricultural system that strives for a balance with nature, using methods and materials of low impact to the environment.” With its emphasis on searching the world over for earth-friendly products that help preserve the environment, Explorer’s Bounty’s mission perfectly aligns with the aim of Organic Harvest Month. The company dedicates itself to the relentless pursuit of sustainable alternatives and to giving consumers a greener, great tasting option.

And what better way to spread the organic word than to place it front and center in “The Gateway of New York,” right in the heart of Times Square Plaza? To that end, in excess of 1.5 million people will have an opportunity to be exposed to the Explorer’s Bounty’s line of USDA certified organic products each day. Throughout the Olympics and extending through September, the Times Square CBS Super Screen will feature the company’s right bean, right roast coffee, its 70-percent cacao dark chocolate, its unsmoked air-dried tribal tea and its newest product addition, 100-percent fruit crunches, in a full-motion, full-color jumbo advertisement.

Jim Ford, Chief Executive of Explorer’s Bounty, said, “One of the draws of being hand-picked to participate in this campaign was that our ad would run twice a day during the Olympics. As a company that travels the globe for the best organic products, we believe whole-heartedly in the power of cultures working together. As a showcase of the world’s best athletes, we felt that the Olympics would attract an audience who would understand and embrace our mission.”

Organic devotees who would like to learn more about Explorer’s Bounty’s line of USDA certified organic foods and beverages can do so online at http://www.explorersbounty.com. Interested media are encouraged to arrange a personal interview with the green-focused company by calling (512) 514-6045.

About Explorer’s Bounty
At Explorer’s Bounty, “exploring the planet for nature’s finest bounty” is a commitment the company holds true. Explorer’s Bounty markets and manufactures premium certified organic food products found throughout the world. Committed to local and global community well-being, Explorer’s Bounty has donated to marine wildlife charities in the U.S., has partnered with a Costa Rican plantation gone organic and endeavors daily to build direct trade. For more information on Explorer’s Bounty, visit www.explorersbounty.com.

1 comment:

3rd Wave Inc said...

Organic products are essentially earth-friendly, sustainable and natural, not only in its entity but in production mode. Which makes safer and healthier.