Wednesday, August 6, 2008

New Citrus Flavors Added to Mini Thin Rush Energy Shot Line

BDI Marketing, distributors of the popular Mini Thin Rush® family of energy products, announced today the addition of two tasty new citrus flavors, orange and lemon-lime, to its popular line of 2 ounce Mini Thin Rush® liquid energy shots. The release of Mini Thin Rush 2 ounce liquid energy drink shots in orange and lemon-lime flavors follows on the recent successful retail debut of Mini Thin Rush® A.M.™, the line’s delicious new mocha flavored 2 ounce energy drink shot. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.

Created with busy and active people in mind, BDI’s conveniently sized 2 ounce Mini Thin Rush liquid energy shots are sugar-free and contain less than one carb per serving. Most importantly, they provide 6 hours of energy without the crash typically experienced with other energy drink brands.

On the go consumers will experience renewed pep as a result of Mini Thin Rush’s energy producing ingredients, including mega doses of Caffeine, which act to increase mental alertness, and help to provide an increase in energy levels; L-Taurine, an important amino acid involved in a large number of metabolic processes in the visual pathways, the brain and nervous system, and cardiac function; Vitamins B6 and B12, which provide natural boosts of energy; and Niacin, which helps the body process carbohydrates and fat efficiently.

“Releasing on the heels of our recently introduced mocha flavored liquid energy shot Mini Thin Rush A.M., we are delighted to announce the introduction of orange and lemon-lime flavors to our popular line of Mini Thin Rush liquid energy shots,” stated Ms. Windle-Burcham. “These tangy new citrus flavored shots are ideal for people who are seeking a refreshing six hour boost of energy and are the perfect complement to our popular existing flavors and our family of Mini Thin Rush energy products.”

The new Mini Thin Rush orange and lemon-lime flavors join BDI’s ever growing family of phenomenally popular Mini Thin Rush liquid, gum and capsule energy products which all provide 6 hours of energy without the crash generally associated with traditional energy drinks. They are the optimal alternative to consuming high-sugar energy drinks.

All Mini Thin Rush 2 ounce liquid energy drink shot flavors, original berry, mocha, orange, and lemon-lime, are sugar-free and contain less than one carb per serving. Mini Thin Rush® Energy Gums are available in refreshing spearmint and spicy cinnamon flavors and provide both energy and breath refreshment, while Mini Thin Rush® Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.

As reported in recent Mintel reports, energy drink sales continue to rise in the United States. The energy drink market reached $3.2 billion in sales in 2006, and in the last 5 year period alone, the energy drink category has seen a growth of 516%. Furthermore, it is estimated that there will be a 10.2% sales increase in the category through 2011. Mintel's published market research has been helping leading businesses achieve their goals for over 30 years.

The new Mini Thin Rush orange and lemon-line flavored liquid energy shots will be available at retail stores nationwide beginning September 15th at the manufacturer’s suggested retail price of $2.99 each. Mini Thin Rush 2 ounce liquid shots are available in 12 unit display boxes and 144 unit cases consisting of 12 display boxes per case.

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