Thursday, May 10, 2012

Smartcellar Becomes “Smarter” for Wine Enthusiasts, Restaurateurs with New, Global Data Mining

Restaurateurs can now access a world of wine data, courtesy of SmartCellarsm by Incentient. Delivered via the Apple iPad, SmartCellar will log guests’ menu selection history, using the information not only to present customized suggestions each time the guest frequents the restaurant, but also chart wine enjoyment trends specific to a particular restaurant or restaurant group, geographic market, country - or even trends spanning the entire world.

This newest advancement in SmartCellar capability will begin its deployment at Incentient enterprise clients in London and Las Vegas. Guests will appreciate the customized experience that will offer them recommendations or pair their favorite selections with suggested dishes based on their selection history. Restaurants utilizing SmartCellar will enjoy access to the data gleaned from a global network. As a result, they will be able to track wine-enjoyment trends and accurately anticipate what their guests want.

“We’ve taken the SmartCellar concept, which first gave restaurants the ability to deliver limitless content and sorting capabilities to their guests, one step further," says Patrick J. Martucci, chairman and CEO, Incentient._ “Our newest release of SmartCellar is ‘smarter’ because over time, the system knows what the individual guest likes, and provides a more personal, informed experience. Restaurateurs gain access to the most intelligent, seamless data-mining capability available, which helps them better anticipate customer preferences.”

Developed by New York-based Incentient, a company creating and maintaining visionary hardware and software solutions to unite clients with their customers, SmartCellar utilizes SmartTouch technology that fully customizes interactive guest experiences while operating on a 9-inch iPad and enabling two-way communication in real time. With SmartCellar, restaurants’ menus, services, special events, social media networks and retail merchandise are brought to life for customers in a compelling, interactive format using proprietary software offering the opportunity for boundless content delivery and customization. Furthermore, SmartCellar’s plug-and-play technology is easy to manage and update and allows operators to mine for data letting them know in real time what information guests truly want and which offerings are selling best. SmartCellar is currently operating in 16 countries at the world’s best restaurants including those of Joël Robuchon, Gordon Ramsay, Andre Rochat, José Andrés and more.

With full high-resolution color display and a wireless network connection, SmartCellar is designed to be easily read and operated by guests. Ordering wine and cocktails now becomes an interactive experience with everyone at the table wanting to be part of the process. Incentient uploads wine lists and works with sommeliers, wine directors and restaurant managers to create a unique wine experience. Incentient can customize the design and the entire “look and feel” of the interface according to any restaurants specific brand image. Proprietary software offers the opportunity for boundless content and customization.

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