Wendy’s has rebuilt their hamburger from the bun up!

Wendy’s is giving its hamburgers a complete “taste-lift” by totally re-inventing the line-up, from the bun to the toppings, and aptly-naming them Dave’s Hot ‘N Juicy Cheeseburgers, an homage to its founder, Dave Thomas. The cheeseburgers are the hottest and juiciest in the company’s history.

“More than 40 years ago, my father named Wendy’s after me,” said Wendy Thomas. “Now, we get to name our hottest and juiciest cheeseburger after him. It would make him proud – and hungry!”

Made with 100 percent fresh, never-frozen, North American beef without fillers, additives, preservatives or flavor boosters, Dave’s Hot ‘N Juicy Cheeseburger is Wendy’s thickest, hottest and juiciest hamburger ever. The beef’s rich, mouth-watering taste is complemented by a warm, butter-toasted bun for added flavor and texture, with a carefully-chosen assortment of fresh, high-quality toppings that make the flavor even more sumptuous. Of course, it has a naturally-square shape that consumers fondly associate with Wendy’s.

“Unlike other fast-food companies that freeze their beef, Wendy’s has never compromised on freshness,” said Gerard Lewis, Senior Vice President of Product Development, Wendy’s. “We believe that fresh beef simply tastes better. With the new Dave’s Hot ‘N Juicy Cheeseburger, we can proudly tell cheeseburger lovers everywhere that when they’re craving a great cheeseburger, they should come to Wendy’s.”

Wendy’s – recent winner of the Top Food and Top Overall spots among Mega Chains in Zagat’s 2011 Fast Food Survey – devoted more than two years to developing Dave’s Hot ‘N Juicy Cheeseburger, using input from 10,000 consumers across the country. The new made-to-order cheeseburger starts with fresh, North American* beef, and features crisp, hand-leafed lettuce; ripe, hand-cut tomatoes; two slices of melted American cheese; sweet, mild red onion rings; crinkle-cut dill pickles; and precise amounts of ketchup and real mayonnaise.

Even the packaging has received an overhaul, as every Dave’s Hot ‘N Juicy Cheeseburger is wrapped in wax paper and placed in a customized half-box designed to enhance the eating experience by protecting the cheeseburger.

For more information about Dave’s Hot ‘N Juicy Cheeseburger, visit www.wendys.com.