The Great American Bake Sale

Last year, nearly 3,200 individuals held bake sales nationwide raising more than $700,000 to benefit Share Our Strength’s Great American Bake Sale® —funds the organization uses to connect children and their families with much needed hunger-relief resources. According to Share Our Strength, $1 can help connect a child facing hunger with up to 10 meals. This year bakers across the country have—again—been raising money, and the stakes just got a bit sweeter, thanks to corporate sponsor Duncan Hines®.

For the month of October, Pinnacle Foods-owned Duncan Hines is matching each dollar raised for the Great American Bake Sale, (up to $50,000 through October 31, 2011). Additionally, the company hosted the 1 Million Cupcake Challenge, in which they recently awarded five trips, complete with red-carpet seating at the 63rd Primetime Emmy® Awards in Hollywood to bakers who hosted bake sales for Share Our Strength and baked with Duncan Hines.

“We’re thrilled to have Duncan Hines offering this additional incentive for our bakers,” says Amy Crowell, director for the Great American Bake Sale. “It’s the perfect enticement right before the busy holiday baking season. What better way to practice your holiday baking skills in October and raise money to help hungry children at the same time.”

“The Great American Bake Sale is a fun and easy way for passionate bakers to contribute to an important cause by baking and selling delicious and inspirational desserts,” said Stefan Aps, director of marketing, Pinnacle Foods Group. “Through the Duncan Hines Double Donations program we’re proud to support Share Our Strength’s work to make sure no child in America grows up hungry.”

To get started, visit www.GreatAmericanBakeSale.org\signup. The site offers a full bake sale resource center online and provides ideas for themed sales, ways to promote the sale, as well as ways of connecting individuals to a community of like-minded bakers.