Wednesday, June 16, 2010

SooFoo secures Northern CA distribution at Whole Foods-your location coming soon!

Following its successful launch in the Bay Area, “SooFoo™,” has inked a deal with Falcon Trading Company, a leading food distributor in California, to sell to Whole Foods’ Northern California stores. The deal will give the product wide distribution in the Northern California region as the new brand continues its launch nationwide. The Whole Foods stores carrying SooFoo are located in Berkeley, Capitola, Campbell, Cupertino, Fresno, Los Altos, Los Gatos, Mill Valley, Monterey, Novato, Palo Alto, Petaluma, San Ramon, Redwood City, Roseville, , Sebastopol, Sonoma, San Francisco, San Mateo, Santa Cruz, Santa Rosa, Walnut Creek and Reno (Nevada).

SooFoo is a gourmet, low-fat, sodium and cholesterol-free blend of U.S.A-grown long-grain brown rice; brown lentils; wheat berries; oats; barley; black lentils; rye berries; green lentils and buckwheat. Inventor, entrepreneur, author, film producer and master distiller Maurice Kanbar created and honed his “perfect” combination of ingredients over time after making SooFoo for himself in his own San Francisco kitchen. “I decided to call it SooFoo because it is super good food,” Kanbar recalls. SooFoo is 100 percent natural with five grams of protein per quarter-cup (45 grams) dry serving. A good source of fiber (with 16 percent of daily value per serving), it has no additives or preservatives.

“We’re delighted to be able to have Whole Foods introduce SooFoo to a wider audience of health-conscious Northern California consumers,” says SooFoo Vice President of Marketing & Sales Jim McCullough. “We look forward to sell-through at these new locations and a further expansion of our footprint in the area.” SooFoo is also available at more than twenty other gourmet supermarkets and health food stores in the Bay Area including Draeger's Markets, Mollie Stone's Markets, Fresh Organics and Real Foods, among others. McCullough is putting national distribution in place, and customers can soon order direct from the web site:

SooFoo is currently available in one-pound (454 gram) bags for consumer use and 25-pound bags for bulk retailers and foodservice distributors. “Served at breakfast, lunch or dinner, SooFoo is a delicious, nutritious way to eat healthfully,” Kanbar concludes. “At the urging of my friends and family, I’m delighted to bring SooFoo to the nation. To your health!”

1 comment:

Anonymous said...

Everything Maurice Kanbar touches turns to ash, so SOO I bet this will too.