Thursday, June 28, 2007

Mr. Krispers® Baked Rice Krisps bring great taste and fun back into gluten-free cooking!

For anyone suffering from Celiac’s Disease, or severe intolerance to foods containing wheat and gluten, preparing creative and delicious meals the whole family can enjoy is often a challenge. But with the versatility of wheat and gluten free Mr. Krispers® Baked Rice Krisps, a wholesome meal, perfect for even the most wheat sensitive family members is just mere minutes away!

According to the National Digestive Disease Clearinghouse, an estimated 1 in 133 Americans are currently suffering from Celiac’s Disease and among people with a first-degree relative with Celiac’s Disease, nearly 1 in 22 people live with a severe intolerance to wheat.[1] There is no known cure for Celiac’s Disease sufferers other than adhering to a completely gluten free diet which includes avoiding all wheat breads, pastas, rye, barley and many manufactured snack and convenience foods that use wheat as thickeners, stabilizers and flavor enhancers.

Because of the strict dietary considerations, many people afflicted with Celiac’s Disease stick to a diet of plain food for fear that creative dishes may trigger a severe allergic reaction…until now! With Mr. Krispers® Baked Rice Krisps, every gluten free diet can be loaded with flavors so fresh and delicious no one will miss the wheat!

Mr. Krispers® Baked Rice Krisps are made with a unique blend of organic California brown rice and corn, resulting in a light, crispy chip that packs extreme crunch and flavor. Mr. Krispers® Baked Rice Krisps are all natural, low sugar and low fat, with 37 chips for under 120 calories. With six delicious flavors of: Sea Salt and Pepper, Sour Cream and Onion, BBQ, Nacho, White Cheddar Herb and Sundried Tomato Basil, Mr. Krispers® Baked Rice Krisps are perfect as a cooking ingredient or a tasty snack right out of the bag!

Mr. Krispers® Baked Rice Krisps were the winning gluten free product during the March 2007 Gluten Free Cooking Spree hosted by the National Foundation for Celiac Awareness in New York City. The Gluten Free Cooking Spree paired culinary art students with prominent physicians to produce award winning, Celiac’s Disease approved meals that anyone can create. Mr. Krispers® Baked Rice Krisps were featured in the winning recipe, Nachos Krispers™ Crusted Free Range Chicken, created by Brett Reichler of BR Guest and Dr. Robert Mangione of St. John’s University School of Pharmacy.

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