Monday, June 18, 2007

Blueberries May Prevent Colon Cancer

Researchers from Rutgers University and the US Department of Agriculture suggest that a compound in blueberries may be good for preventing colon cancer. The key ingredient found in blueberries, pterostilbene, is a natural antioxidant and mops up highly reactive molecules called free radicals that can trigger cancer growth.

Another USDA study ranks blueberries as #1 in antioxidants when compared to 40 other fruits and vegetables. In addition to fighting cancers and heart disease, studies have shown that blueberries also lower cholesterol, slow down the aging process and improve eyesight, coordination and balance.

Since you can’t always get fresh blueberries, Leading Brands, a premium beverage company developed TrueBlue® blueberry juice so you and your family can receive all the health benefits of blueberries year round.

TrueBlue® Blueberry Juice is an all natural product that is lightly sweetened with cane sugar. With 25% fewer calories per serving than most cranberry-based products, TrueBlue® is also a preferred dietary choice for health-conscious consumers. Each 16oz bottle of TrueBlue Blueberry juice has as much juice as a full serving of fresh blueberries.

TrueBlue® is available in six flavors including Blueberry, Blueberry-Blackberry, Blueberry-Cranberry, Blueberry-Iced Green Tea, Blueberry-Pomegranate and Blueberry-Raspberry in 64oz PET bottles. For more details on TrueBlue® and blueberries please visit

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