Wednesday, January 18, 2012

Numi Organic Tea intoduces two new decaf blends with real tea flavor

Leading premium tea purveyor Numi Organic Tea is proud to introduce two new decaffeinated blends to their already remarkable line of teas: Decaf Green, prized by many for its superior health benefits, and Decaf Aged Earl Grey, one of the world’s most popular blends.

Like all Numi Teas, the new additions are premium, organic, full leaf teas made with 100% real ingredients. Perfumes and flavorings are never used. The largest Fair Trade tea company in the United States, Numi is dedicated to providing exceptional, pure-tasting teas. In fact, for their new decaf teas, the company has chosen to use the chemical-free, CO2 process to retain more flavor and health properties, providing consumers with the best-tasting teas possible.

The less abrasive Super Critical CO2 extraction process is sometimes referred to as “effervescence.” It entails placing the tea in a pressurized chamber. Carbon dioxide, an inert gas, is pumped in and locks on the caffeine in the tea leaves, extracting it. Antioxidant levels and the delicious flavor quality of Numi’s organic teas remains the same, so the result is both great tasting and good for the body.

Decaffeinated teas have always been a popular choice among consumers seeking to avoid the “caffeine jitters,” despite the fact that many of these teas suffer from inferior flavor. Harsh processes used to remove the caffeine can often remove the taste as well as their health attributes – the very things consumers prize in the best teas. These harsher processes include: the H2O method, with the tea plunged into water, then removed and put into dryers, resulting in a 5-6% loss in flavor and health benefits; and the use of chemical solvents, such as methylene chloride and ethyl acetate, which are applied to the tea leaves, removing the caffeine and other nutrients as well.

With Numi Teas, the delicious flavor comes through even though the “jitters” have been left behind. The new selection includes:

Decaf Aged Earl Grey: This classic tea has a rich, smooth robust flavor with refined citrus tones and can now be enjoyed in the evenings. Real Italian bergamot is aged with Numi’s organic decaffeinated black tea so the tea naturally absorbs the orange scent.

Decaf Green: Numi’s organic decaffeinated green tea is gently steamed and then curled to retain the tea’s natural flavor. It has a rich, smooth taste with a slightly sweet, smooth and grassy finish.

“Numi is delighted to add these two popular decaffeinated flavors to our selection of fine, organic and Fair Trade teas,” says Ahmed Rahim, CEO and Co-Founder of Numi . “Now anyone looking for a relaxing cup of tea anytime, day or night, can enjoy their favorite flavors without the effects of caffeine.”

Decaf Aged Earl Grey and Decaf Green will be sold for an SRP of $6.99. They will be available online at by February 2012.

Numi Organic Tea blends premium organic teas and herbs with only 100 percent real ingredients, allowing Nature to speak for itself. As a pioneering, quadruple-bottom line company (people, planet, product, profit), Numi sources directly from fair labor gardens that guarantee a livable wage and better opportunities for farmers and their families. Numi is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-GMO packaging.

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