Wednesday, January 25, 2012

Meet Mamma Chia: Magic in a Bottle

A new beverage company, Mamma Chia, has launched the first organic chia seed beverage on the market, bringing an entirely new drinking and nutritional experience to consumers. Mamma Chia vitality beverage delivers energy and strength in the form of tiny, nutrient‐rich whole chia seeds, which are beautifully suspended in four delicious lightly sweetened, ruby‐hued flavor combinations: Cherry Lime, Blackberry Hibiscus, Raspberry Passion and Cranberry Lemonade (MSRP $3.49‐$3.99, 10 ounces).

Chia is the ancient Mayan word for “strength,” and chia seeds are packed with some of the world’s most life‐enhancing and sustaining nutrients. Each bottle of Mamma Chia contains an impressive 2,000 mg of omega‐3s, is an excellent source of fiber, 4 grams of complete protein, 10% daily value of calcium, and a generous dose of antioxidants. All four refreshing Mamma Chia flavors are certified organic, vegan and gluten free. Each bottle of Mamma Chia is delicately sweetened with less than one tablespoon of organic agave nectar.

Mamma Chia delivers vitality in a fun‐to‐drink, unique experience. “Customers tell us all the time how super fun and delicious Mamma Chia is and how amazing they feel after drinking it. The natural gel around the chia seeds creates the fun and refreshing experience, making it like nothing else on the market. Rarely is something this delicious also so good for you,” says company founder Janie Hoffman. She also reports that customers rave about enjoying Mamma Chia as a great pre‐workout energizer, an afternoon energy booster, a light and satisfying substitute for dessert, and even a great drink with lunch.

About Chia Seeds
Chia seeds come from the desert plant Salvia hispanica, a member of the mint family that grows in North, Central and South America, where the seeds have been eaten since 3,000 B.C. The “running people” of Tarahumara, Mexico, who run 50 or 100 miles at a time – seemingly for pure enjoyment – attribute their endurance to chia seeds.

“If you had to pick just one desert-island food, you couldn’t do much better than chia, at least if you were interested in building muscle, lowering cholesterol, and reducing your risk of heart disease; after a few months on the chia diet, you could probably swim home.”

Christopher McDougall, Author, Born to Run
Chia seeds are the earth’s richest plant source of omega‐3 fatty acids. Chia seeds also contain more dietary fiber than flax, and, unlike flax seeds, do not need to be ground in order for the body to absorb the nutritional benefits. Additionally, they are packed full of protein, calcium, magnesium and are high in antioxidants, making them a true superfood.

Mamma Chia is available in the refrigerated section at hundreds of natural foods stores, including Whole Foods, Sprouts and many other markets. Mamma Chia is a socially responsible company that donates 1% of its gross sales to support healthy, local food systems and is a member of 1% for the Planet. For more information, go to or join the lively Facebook community of Mamma Chia fans at, or follow Mamma Chia on Twitter @MammaChia1.

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