New Edy's Antioxidant Fruit Bars Pack a Healthy Punch!

This spring, the Edy’s Fruit Bars* brand introduces two powerful super fruit flavors to its popular line of all-natural frozen treats. Pomegranate and Açai Blueberry, the newest additions to the Edy’s Fruit Bars family, are not only bursting with tart and tangy flavor, they are packed with a healthy dose of free radical-fighting antioxidants.

New Edy’s Antioxidant Fruit Bars are made with real fruit and are an excellent source of Vitamin C, which helps fight free radicals linked to aging skin, fatigue and other health issues.

“We’ve taken ‘good for you’ properties of Edy’s Fruit Bars to the next level with the introduction of these delicious antioxidant-rich flavors,” says Jessica Vasisht, Fruit Bars Brand Manager. “Not only are the Pomegranate and Açai Blueberry Fruit Bars bursting with real fruit, they are fat free, all have ingredients from natural sources, and contain 70 calories.”

The new Pomegranate and Açai Blueberry flavors are now available in grocery stores nationwide with a suggested retail price of $4.19.

In the spirit of renewal, the Edy’s Fruit Bars brand is committed to doing its part to better the environment in addition to refreshing the body. Edy’s already uses 100% recycled paperboard packaging for its products. And, beginning March 15, 2010, the brand, in partnership with the Fruit Tree Planting Foundation, will launch the Communities Take Root program, which will plant dozens of public orchards in communities across the country.

Check out www.communitiestakerootcom to learn more about the new Fruit Bars and to vote for communities deserving of this fruitful reward of fruit-bearing trees to grace neighborhoods for years to come.

*Also marketed as Dreyer’s Fruit Bars in the Western states.

Dreyer’s Grand Ice Cream, Inc. is a division of Nestlé USA, which is owned by Nestlé S.A. of Vevey, Switzerland the world’s largest nutrition, health and wellness company. Dreyer’s manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed by Dreyer’s in the United States include Dreyer’s/Edy’s® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny Cow™ and Häagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S. the Häagen-Dazs trademark is licensed to Nestlé by General Mills and sub-licensed to Dreyer’s by Nestlé.