New Preserve Kitchen Line of Eco-Friendly Products

Designed for you – and the Planet Preserve® Kitchen by Recycline

Waltham, MA, October 3, 2007 – Just as purchasing organic foods and
supporting local growers help sustain the planet, now everyday cooks
can do their part by using kitchenware made from recycled plastics and
paper.Recycline, one of America's premier brands for design-oriented,
environment- friendly products for the home since 1996, will debut its
durable, stylish, dishwasher-safe Preserve® Kitchen line consisting of
colanders, cutting boards and food storage containers at Whole Foods
Market November 1, 2007. The line will expand further in 2008.

The Preserve Kitchen line is driven by thoughtful, sophisticated product
design—a result of an unconventional business partnership with Evo Design, a
leading product design firm. "Green products aren't traditionally known for
high design. Preserve products deliver high performance at a competitive
price and look great in every kitchen," says Eric Hudson, founder and
President of Recycline.

Initially the line will be sold exclusively at Whole Foods Market – a retailer
widely known as a leader in the organic and natural food marketplace.
According to Bruce Silverman, Global Vice President of Private Label at Whole
Foods Market, "Our customers look to us as a destination
for 'greener'offerings and the environmentally-friendly Preserve Kitchen line by
Recycline is a wonderful alternative."

Known for its revolutionary toothbrushes, razors and tableware made from
recycled plastics, Preserve by Recycline has proven that products we use
daily can be designed to perform flawlessly while also respecting the planet.
Eric Hudson, the founder and President of Recycline imagined the Preserve
Kitchen line as going hand-in-hand with consumers' commitment to organic
foods. Just as organic food production is gentler on the environment, reusing
and recycling materials uses less energy and leaves a smaller environmental
footprint than manufacturing products by conventional means. Additionally,
Recycline's Preserve products are made in the USA so that they can be
shipped shorter distances, using less fuel and limiting their carbon footprint.
Preserve products offer consumers environmentally friendly choices so that
today's kitchen can be greener than ever—and look great, too.

Evo Design took their design cues from nature. For instance, the food storage
container gets its inspiration from an apple, the colander resembles a
strawberry. But beyond the simple organic designs, making sure that the
design and the design process met environmental standards every step of the
way was challenging. "We are working hard to ensure that the design
supports sustainability," says Aaron Szymanski, President of Evo Design.

Made in the USA out of 100% recycled materials, the Preserve Kitchen line
includes:

• Preserve Colander ($12.99 MSRP) – 3.5 quart, easy-gripping, fast- draining,
and dishwasher-safe colander made from 100% recycled plastic and
recyclable in communities with #5 recycling. Available in Milk White, Berry
Blue, Apple Green, and Ripe Tomato.

• Preserve Cutting Board - Small (10 x 8 in., $10.99 MSRP) and Large(14 x 11
in. $14.99 MSRP). The unique curve of its handle makes food transfer easy. It
is also knife-friendly and dishwasher-safe. Made from 100% recycled plastic
and recyclable in communities with #5 recycling. Available in Milk White, Berry
Blue, Apple Green, and Ripe Tomato.

• Preserve 100% Post-Consumer Recycled Paper Cutting Board – Bar board(8
x 6 in., $11.99 MSRP) and Prep board (13 x 8 in., $24.99 MSRP) made with
Forest Stewardship Council certified Paperstone™. Features a
knife-friendly surface with non-porous, petroleum-free coating that
makes for easy cleaning. Available in Black Olive.

• Preserve Food Storage containers in 19 oz. (two per package, $5.99 MSRP)
and 25 oz. (two per package, $6.99 MSRP). Their innovative lids
screw tightly and the containers are stackable. Made from 100%
recycled plastic and recyclable in communities with #5 recycling. Available in
Apple Green.

"Small everyday steps like using a 'green' colander, cutting board or food
storage container can make a big impact, leading us all to think about the
other steps we can take to preserve the planet," notes Eric Hudson.

# # #

About Recycline:
Recycline is a pioneer in green product design and has been at the forefront
of cutting edge, environmentally-friendly home goods for more than 10 years.
Originally founded in 1996 in response to the rise in recycling programs and
overall interest in the environment among U.S. consumers, its mission is to
deliver consumer products that offer great looking design, high performance
and are better for the environment than alternative products.
www.recycline.com

About Evo Design:
A strong proponent of sustainable design, Evo Design's headquarters is a
reclaimed sewage treatment plant. The full-service, award-winning product
design firm, founded in 1997, is comprised of a multi-disciplinary team of
experienced design, engineering and business experts whose goal is to
provide successful design solutions to maximize their client's product
positioning. Leveraging their expertise and vast experience in form and
product development, their work has been lauded in a variety of categories
including toys, juvenile products, house wares, industrial equipment, medical
equipment, consumer products, consumer electronics and more.
www.evodesign.com