To participate in the contest, tomato enthusiasts are urged to follow Dei Fratelli’s Pin It To Win It 90th Anniversary board on Pinterest and interact regularly. The board will display tomato recipes through the decades. Various tomato recipes will be shared each week from as far back as the 1920s to as recent as 2013.
Participants are asked to share the board with their followers each week for the four weeks of the contest. They can do this by following the board, re-pinning and liking Dei Fratelli’s pins, in addition to adding their own comments. To earn additional points, participants can share pins on the “Pin It To Win It” board using the hashtags #DeiFratelli and #TomatoChat on Pinterest and on Twitter by tweeting at @DeiFratelli. The participant who garners the most points will win a Dei Fratelli prize pack. Winners will be announced each Monday of the contest, and the final winner during the first week of June.
“Pin It To Win It is another great opportunity for us to interact with our consumers across the country,” says Steve Hirzel, President of Hirzel Canning Company & Farms. “We realize that recipe sharing is a big component of Pinterest and we are pleased that Dei Fratelli can be a part of it. It’s great to see our Pinterest followers’ recipes that include Dei Fratelli products and the general enthusiasm for our extensive line of tomato products. This is a terrific opportunity to share recipes and celebrate our 90th anniversary.”