Monday, May 6, 2013

Cookies & Milk 2.0

When butter, sugar, flour and eggs converge, magic happens. Add a splash of vanilla, a dusting of cinnamon, or morsels of semisweet chocolate, and things get even better. Now, imagine all that goodness condensed into a svelte, crispy coin of a cookie.

Cookie Chips marry the satisfying crunch of a chip with the irresistible flavor and aroma of a classic cookie. Made with only the finest, all-natural ingredients – milled cane sugar, rBST hormone-free butter, cage-free eggs, and pure Bourbon vanilla to name a few - this snack/dessert hybrid brings homemade quality to supermarket shelves. But just as important is what’s left out of the recipe. Cookie Chips never contain trans fats, artificial flavors or colors, preservatives or GMOs.

With so much sensory appeal, it’s hard to envision eating just one of these delicious discs. The good news is that a serving of five Cookie Chips is a reasonable indulgence at only 120 – 130 calories, depending on your choice of four flavors: Original, Chocolate Chip, Cinnamon Sugar, or Sea Salted Peanut Butter.

Since their debut less than a year ago, Cookie Chips have built a cultish following among consumers who were already “crazy for crispy” as well as fans of soft and chewy cookies looking to branch out.

Their genesis was the result of a sweet idea, sparked by her kids’ love of potato chips: Joanne Adirim, Founder, CEO & Pastry Chef at HannahMax Baking, a supplier of artisan crafted gourmet desserts to restaurants, hotels and grocery stores, was baking chocolate chip cookies at home with her children. She set out to try something a little different, a thin cookie that crunched with every bite. When her creation cooled, serendipity happened. The cookies tantalized with their flavor, aroma, texture, and even their crunchy sounds – and the kids were sold.

Cookie Chips became Adirim’s first branded product line. Today they are produced in HannahMax Baking’s state-of-the-art facility in Gardena, California, adhering to the strictest food safety and quality standards. Each year, the company has earned coveted “Superior” ratings from third party auditing organizations including SQF, the American Institute of Baking, and the National Safety Foundation.

In less than a year of its launch, Cookie Chips has hit store shelves like Whole Foods, Gelson’s, Vons, Pavillions and more. Although skinny and crunchy, the flavor is packed with the best ingredients. There are no artificial flavors, no colors, no preservatives and no trans fats or GMOs. Cookie Chips are available at Whole Foods, Tom Thumb, Piggly Wiggly, Fairway, Gelson’s, Safeway, Vons, Pavilions, Dominick’s and New York City’s iconic Zabars, and at specialty grocers and gourmet stores across the U.S. To find a location near you or to purchase online, visit

Just $5.99 a bag, Cookie Chips is a sweet treat for all.

PERSONAL NOTE: I was a bit skeptical when I first heard the concept, but these things are GOOD. Retailing at $1/oz. they are probably more expensive than what you can buy at your typical mega-mart, but if you're looking for something unique (in a good way) and delicious, these are it. Packaging is great coming in a sturdy 6 oz. re-sealable bag that keeps them super fresh. Several great flavors and more on the way!

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