Wednesday, August 29, 2012

Shandy Season Continues: Leinenkugel’s Lemon Berry Shandy Now Available

Beer drinkers mourning the end of summer – and along with it the annual hibernation of Leinenkugel’s Summer Shandy – now have reason to rejoice. The latest release from Jacob Leinenkugel Brewing Company is its second shandy-style offering – Lemon Berry Shandy. Blending a splash of tart blackberry juice with its Weiss beer and lemonade, Leinenkugel’s Lemon Berry Shandy is now available nationally.

Leinie’s Lemon Berry Shandy is available year-round on draft, in six-pack bottles, 12-pack bottles, in the fall variety pack, as well as in 16-ounce, four-pack cans.

“Lemon Berry Shandy offers a crisp and refreshing flavor that is a perfect pairing for fall festivities and foods,” said Jake Leinenkugel, fifth-generation brewer and president of the Jacob Leinenkugel Brewing Company. “Our latest Shandy also offers a unique alternative to the darker, heavier beers you tend to see in the fall and winter. So now, you can have a taste of summer, no matter what the season.”

The “shandy” (or “shandygaff”) as it’s called in England and Germany, is a mixture of beer and soda or lemonade, and has been enjoyed across Europe since the 17th century. Another variation of a shandy is the “radler,” which comes from the German term for cyclist. In September 1922, Franz Xaver Kugler developed the radler when 13,000 cyclists visited his tavern in Munich. His beer supply started to run out, so he mixed what was left with lemonade and shared the special blend with the thirsty cyclists.

Leinenkugel’s Lemon Berry Shandy retails for approximately $6.99 to $7.99 per six-pack.

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