Monday, August 6, 2012

Mexico City Campaign Touts World-Renowned Gastronomy

Starting this summer, the Ministry of Tourism of Mexico City launched a promotional campaign in the United States to showcase the capital as one of the world’s most well-rounded destinations for leisure and business travelers alike. The campaign focuses on Mexico City’s vibrant culture, luxury products and services, ideal facilities and amenities for business and incentive travel, as well as the country’s award-winning cuisine.

Mexico City appointed Newlink Communications as the public relations and consultancy firm to execute the destination’s promotional campaign. Newlink Communications will also spearhead an advertising initiative targeting the luxury market and hosting a roadshow aimed to attract top tour operators and influential media throughout key cities in the U.S.

The roadshow kicked off in Miami on July 20th, and will continue in Chicago, Dallas, Los Angeles and New York throughout the month of August. The Mexico Tourism Board and Aeromexico are joining Mexico City during these individual city visits to support the destination’s initiative and help deliver a strong and compelling message about the wide range of opportunities available.

Mexico City is also hosting a series of familiarization trips, each of the four targeting specialized writers within a list of important niche interests pre-identified by Mexico City. The first will target LGBT interests and the second one reaches those interested in spa and wellness activities. The third media trip focuses on Mexico City’s vibrant culture and while highlighting it as a fashion-forward destination. The last visit to Mexico emphasizes the city’s incomparable cuisine through a culinary tour.

Newlink’s partnership with Mexico City also encompasses an advertising campaign with Conde Nast, home to some of the world’s most successful media brands.

Mexico City’s Minister of Tourism Carlos Mackinlay said that "Tourism is a key economic generator of the city, representing 7% of the GDP. During summer time only, the hotels in the destination expect to receive more than 2.3 million tourists, with an economic impact of 700 million dollars”. He also added that “given its hotel infrastructure, convention centers, land and air accessibility, four World Heritage sites, more than 150 museums, upscale restaurants, archaeological sites, beautiful neighborhoods, monuments and parks, Mexico City remains Latin America’s most visited destination".

The Mexican capital has one of the world’s most well-rounded entertainment offerings, comprised of approximately 12,000 artistic, cultural, recreational and sporting activities taking place each year. Mexico City has also emerged as a leader in business travel and is listed number 39 in the international ranking for conventions, escalating 8 positions in the world ranking in the last 2 years. In 2011, the destination hosted more than 500 large meetings in hotels and convention centers, more than some of the world’s most prolific cities like Washington, Tokyo, Las Vegas and New York.

Mexico City boasts more than 3,500 restaurants with traditional Mexican and international cuisine, as well as two of the world’s best restaurants, according to the prestigious Michelin Guide.

A new and ambitious "Green Plan" has also been implemented in an effort to convert the City into one of the greatest environmentally-sustainable destinations. As part of the plan, the City has updated its message to discourage industries with high pollution rates, banned construction in certain areas, and raised ecological awareness by emphasizing the protection of natural areas and water sources. Innovative transportation systems such as the "Eco-bici" have been implemented to reduce environmental impact and road congestion by encouraging the use of bicycles instead of vehicles.

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