Thursday, August 30, 2012

Holy cow! It’s time to get a ‘moo’ving! - Beef Sale

It’s all about the mean green when it comes to beef – and we’re talking grass at Whole Foods Market. You’ve heard about and seen it at local grocers; now enjoy the taste and benefits of grass -fed beef. Grass-fed cattle graze on the feed that best suits their digestive systems—grass. As for all our beef, the animals are raised without antibiotics or added hormones, on ranches that have been certified to Global Animal Partnership’s 5-Step™ Animal Welfare Rating program.

Grass-fed beef is a leaner choice than grain-fed, and it has a more favorable ratio of omega fatty acids. Since it's lower in fat, grass-fed beef runs the risk of drying out or becoming overcooked more quickly than grain-finished beef. Here are some recommended cooking tips from our butchers:

· Don’t cook grass-fed beef cold; it is best when removed from the refrigerator 15 minutes or so prior to cooking.
· When cooking on the grill, let the flames burn down more than is recommended for other meat. Also, it doesn’t need as much cooking time.
· When cooking in the oven, lower the oven’s cooking temperature by about 25°F, and the cooking time will stay about the same.
· Always use tongs, never a fork, to turn your beef; don’t press or flatten during cooking in order to retain precious juices.

On Friday, September 7, Whole Foods Market is having a one-day sale on grass-fed ground beef for $4.99/lb. at all U.S. stores.

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