Tuesday, July 19, 2011

Introducing Whole Foods Market's EatItUpApp

The Mid-Atlantic Region (Maryland, Kentucky, Ohio, Pennsylvania, Virginia, Washington DC, Marlton & Princeton, New Jersey) of Whole Foods Market, the world’s leading natural and organic foods supermarket and America’s first national certified organic grocer, introduces its new smart phone application - EatItUpApp. The free iPhone app, which includes fun games, recipes, contests and a GPS-enabled store locator, will support seasonal programs beginning with Whole Foods Market’s Summer of Sausage (SOS) campaign – a celebration of Whole Foods Market’s line of fresh, market-made, all-natural sausages. Now available, the app can be downloaded via iTunes and available for all iPhone and iPod touch generations.

“We believe our new EatItUpApp will be a fun and useful tool for our shoppers and will help them discover great meal ideas for our delicious sausages,” said Kristin Gross, Marketing Director for Whole Foods Market Mid-Atlantic region. “We have always taken steps to be ahead of the curve in the natural foods marketplace. Embracing new and innovative technology is just one of the ways we work to enhance the overall shopping experience for our consumers.”

The EatItUpApp, launching to support the SOS campaign, is designed to be useful and entertaining for adults and kids alike. The app offers customers a new platform and way to engage with the store as well as be part of in-store programs, contests and initiatives. Initial features will include:

· The Dress Your Sausage game, where users can swipe through assorted Woodstock-inspired costumes to dress a cartoon sausage from top to bottom, or shake the phone to create a randomly generated outfit. Users can save the image of their dressed-up sausage to their smart phone or share it as a photo on Facebook.
· A recipe section featuring recipes from the Whole Foods Market website incorporating sausage. Users can also share sausage-orientated recipes on Facebook or send them to friends and family via email.
· A contest section allowing users in the Mid-Atlantic area to enter to win the Summer of Sausage Grill Giveaway. Helping customers perfect the art of grilling, one customer from each Mid-Atlantic Whole Foods Market store will be randomly drawn to receive a Charcoal Kettle Grill ($150 value) and $50 Whole Foods Market gift card. Interested customers can enter via the app or in store by simply filling out an entry form with required information. Please see app or visit your local Whole Foods Market for further details.
· A GPS-enabled store locator to help users find a local Mid-Atlantic store in their area.

One of the EatItUpApp’s unique features is that it doesn’t remain wholly static, but changes periodically to support new seasonal promotions in the Mid-Atlantic region throughout the year. As the app is updated, new games, features, recipes and contests will be introduced to familiarize Whole Foods Market shoppers with a specific line of products and present new, distinctive ways to serve them to their families. While basic information like the store locator and recipes will stay in place from season to season, EatItUpApp updates will feature new home-screen icons and startup graphics to accompany seasonal promotions, without the need to download a new application.

To access the link, visit http://itunes.apple.com/us/app/eatitupapp-by-whole-foods/id448800948?mt=8

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