Monday, February 7, 2011

Wendy's Introduces the New Asiago Ranch Chicken Club

There’s a cheesy new club in town, but it’s not what you think. Wendy’s is introducing this new club – sandwich, that is – that puts a twist on the traditional club sandwich. The new Asiago Ranch Chicken Club sandwich line features aged Asiago cheese, thick-cut applewood smoked bacon and tender and juicy chicken breasts available three ways: spicy, grilled and homestyle. The sandwiches all feature crisp lettuce, hand-sliced tomatoes and a creamy ranch sauce served on a warm premium bun. Wendy’s bold, new Asiago Ranch Chicken Club sandwiches are available at Wendy’s restaurants across the United States.

"The club sandwich is an American classic,” said Ken Calwell, Wendy's chief marketing officer. “Wendy’s Asiago Ranch Chicken Club is a modern twist on the classic club, created to satisfy consumers who crave bold flavors and unique ingredients, like Asiago cheese.”

Spicy, Grilled or Homestyle – A Club for Everyone

The new Asiago Ranch Chicken Club is available three different ways to allow consumers to customize their meal. For consumers who crave heat, the spicy club tingles tastebuds with Wendy’s popular spicy chicken breast. For traditional tastes the grilled club is a lighter option, but with all of the bold flavor. Club lovers looking for crispy comfort food can opt for the homestyle chicken fillet to complete their club. The Asiago Ranch Chicken Club is available at a suggested price of $4.79. The new sandwich line is the latest addition to Wendy’s line of juicy, tender chicken sandwiches, which include the Ultimate Chicken Grill, Spicy Chicken Sandwich and Homestyle Chicken Fillet.

Why Asiago?

Asiago is a cow’s milk cheese that originated in Italy. The texture is generally firm to slightly creamy, depending on age. Asiago has been a trend-setting cheese for more than 10 years and continues to grow in popularity. Great Asiagos offer a balanced combination of sweet and nutty flavors with a pleasantly sharp finish. Like most cheeses made in the United States, Asiago originated in Europe, specifically Italy where it has been made for over one thousand years.

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