Wednesday, January 27, 2010

New On-the-Go Varieties from Leading Organic BabyFood Brand

Plum Organics™, the leading premium organic baby food brand in the nation, announces the introduction of its “JUST” line: six single-fruit purees of USDA organic baby food made with 100 percent fruits with no added sugar, juice, colors or flavors.

The new “JUST” fruit options include JUST Apples, JUST Peaches, JUST Pears, JUST Bananas, JUST Prunes and JUST Mangos. Each organic fruit is gently cooked and pureed until smooth, then packaged in a BPA-free, light-weight pouch that pours easily onto a spoon for a mess-free eating experience – a method that reduces food waste and eliminates the need for double dipping.

Building on the popularity of the brand’s innovative Baby Food Pouch packaging introduced in 2009 – a portable pouch that allows for the natural preservation of flavors and freshness – the “JUST” line is now available nationwide exclusively at Babies R Us/Toys R Us for a suggested retail price of $1.19 - $1.29 for a 3.17oz. single pouch and $7.19 - $7.29 for a single variety 6-count box.

In addition to this new launch, Plum Organics’ current baby food pouch line consisting of six fruit and veggie blends (currently available at Babies R Us/Toys R Us) will soon be found on shelves at Buy Buy Baby, HEB, Food Lion, and online at,, and

”We had an unbelievable response to our launch of the first six baby food pouch varieties this past summer,” said Gigi Lee Chang, mom and founder of Plum Organics. “Parents were excited to find a convenient baby food format that still provides superior nutrition, taste and the organic ingredients they want for their child. We wanted to expand the line to offer the individual fruit varieties that many parents provide in the first stages of food introduction. Additionally, the fruit-only blends and fruit/veggie blends can be mixed together for even more flavors that are still great-tasting to little palates.”

The six new, delicious “JUST” fruit varieties are packaged in Plum Organics Baby Food Pouches which feature:

Non-GMO, USDA- certified organic ingredients
Child-safe, recyclable cap that reseals for flexible portions and less food waste
Portability & durability for easy and safe travel
BPA-free, light-weight pouch for reduced energy and supply chain impact
Smooth purees suitable for Stage 1 and older

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