Edy's Launches Antioxidant Fruit Bars and "Communities Take Root"National Campaign

This spring, the Edy’s Fruit Bars* brand introduces two powerful super fruit flavors to its popular line of all-natural frozen treats. Pomegranate and Açai Blueberry, the newest additions to the Edy’s Fruit Bars family, are not only bursting with tart and tangy flavor, they are packed with a healthy dose of free radical-fighting antioxidants.

New Edy’s Antioxidant Fruit Bars are made with real fruit and are an excellent source of Vitamin C, which helps fight free radicals linked to aging skin, fatigue and other health issues.

“We’ve taken ‘good for you’ properties of Edy’s Fruit Bars to the next level with the introduction of these delicious antioxidant-rich flavors,” says Jessica Vasisht, Fruit Bars Brand Manager “Not only are the Pomegranate and Açai Blueberry Fruit Bars bursting with real fruit, they are fat free, all have ingredients from natural sources, and contain 70 calories.”

The new Pomegranate and Açai Blueberry flavors will be available in grocery stores nationwide beginning March 1, 2010 with a suggested retail price of $4.19.

In the spirit of renewal, the Edy’s Fruit Bars brand is committed to doing its part to better the environment in addition to refreshing the body. Edy’s already uses 100% recycled paperboard packaging for its products. And, beginning March 1, 2010, the brand, in partnership with the Fruit Tree Planting Foundation, will launch the Communities Take Root program, which will plant dozens of public orchards in communities across the country.

Check out www.communitiestakerootcom to learn more about the new Fruit Bars and to vote for communities deserving of this fruitful reward of fruit-bearing trees to grace neighborhoods for years to come.

The Edy’s Fruit Bars* brand is dedicated not only to providing delicious, all natural frozen treats but also to doing its part to encourage healthy living. To celebrate the launch of Edy’s Antioxidant Fruit Bars flavors (Pomegranate and Açai Blueberry), the brand will plant dozens of public fruit tree orchards in deserving communities throughout the U.S. as part of the Edy’s Fruit Bars “Communities Take Root” program.
“In partnership with the Fruit Tree Planting Foundation, we hope to give deserving communities the tools to supply themselves with an ongoing source of fresh fruit, and thereby help make their neighborhoods greener, healthier and, of course, sweeter,” says Jessica Vasisht, Fruit Bars Brand Manager.

A number of orchard locations in various communities, parks and urban areas nationwide have been sourced and will be planted by the Fruit Tree Planting Foundation, a nonprofit charity dedicated to planting fruit trees to provide healthy nutrition for communities and help improve the surrounding air, soil, and water. Consumers of all ages will have the opportunity to vote for the most deserving locations. Communities with the most votes will receive a fruit tree orchard sponsored by Edy’s Fruit Bars, as well as a groundbreaking party to celebrate the planting.

“The Fruit Tree Planting Foundation is honored to collaborate with a socially responsible brand like Edy’s Fruit Bars to encourage improvement of environmental conditions across the country by planting fruit tree orchards,” says Cem Akin, FTPF's Executive Director. “As communities take root through our groundbreaking program, our hope is that the air will become cleaner, neighborhoods will strengthen, and nutrition will improve from coast to coast.”
Voting for “Communities Take Root" will begin on or about March 1, 2010. Visit www.CommunitiesTakeRoot.com to see the eligible neighborhoods and cast your vote for the most deserving communities. Five winning neighborhoods will be announced each month from April through August, 2010.

New Edy’s Antioxidant Fruit Bars in Pomegranate and Açai Blueberry are made with real fruit and are an excellent source of antioxidant rich Vitamin C, which helps fight free radicals that are linked to aging skin, fatigue and other health issues. Each bar contains 70 calories and is made with ingredients from natural sources. Look for the new flavors at grocery stores nationwide beginning March 1, 2010. The suggested retail price is $4.19.

To find out more about Edy’s Pomegranate and Açai Blueberry Fruit Bars and the orchard promotion, visit www.CommunitiesTakeRoot.com.