New Drink Innovation

Froose® is an innovative new beverage made from a unique and patented whole food approach discovered by “Mom Inventor”, Denise Devine, and scientists at the International Food Network at Cornell Technology Park.

Froose® combines organic whole grains and fruit to make a delicious and nutritious healthy beverage for kids. Every aspect from the ingredients, nutritional profile, serving size and packaging was determined with growing young children and their parents in mind.

Organic Ingredients when Possible
Using organic ingredients whenever possible is very important. Because children consume a much higher amount of fruits, vegetables and grains as a percentage of their body weight than adults, children are getting much higher amounts of pesticide residue. These pesticides may cause harm, so why take the chance? We use organic ingredients where possible.

Whole Organic Brown Rice
We chose organic brown rice because it is a gluten-free grain. The incidence of gluten intolerance seems to be increasing. Children with special dietary needs often require a gluten-free diet. The organic brown rice in Froose® makes this product suitable for all children.

Complex Carbohydrate Sweetener
Sweeteners were also a very big concern for us. High fructose corn syrup is a major culprit in delivering the empty calories that are attacking our children and is very inexpensive and abundant in the food supply. Understanding that healthy products have to be just as appealing as empty calorie alternatives, we worked very hard to find the right balance of ingredients to flavor and sweeten Froose®. Froose® utilizes 100% fruit concentrates and organic brown rice syrup for this purpose. Organic brown rice syrup is a very nutritive sweetener and delivers mainly complex carbohydrates rather than simple sugars. The combination of organic whole grains and brown rice syrup help prevent "sugar spikes” often associated with fruit juices.

Packaging
We wanted to make sure that the packaging was fun and appealing to children as well as convenient and safe, so we chose to make Froose® fully pasteurized and familiarly packaged in environmentally friendly aseptic juice boxes. The juice boxes are great for on the go and fun for kids drink.

Serving Size – Why 4 fl. oz.
We chose the 4.23 fl. oz., instead of a larger 6.75 or 8 fl. oz., size to help support the healthy growth and development of young children. The larger sizes are just too big kids will either fill up on too much juice or it will be thrown out. Because of Froose’s® high nutritional value and whole food composition, it will naturally provide your child with a feeling of fullness. The smaller size will also allow you to provide your child with the benefits of whole grains throughout the day without the worries of empty calories.

Flavors
The Froose® flavors were chosen specifically for the developing taste buds of young children. Because tastes and preferences are developed at an early age, we tested many flavors that may be considered a natural taste progression. We also wanted to pick flavors that were natural and familiar yet different from the over-sweetened flavors that can quickly distort young children's taste preferences and turn them into finicky eaters. The result of much testing became our first three yummy flavors: Cheerful Cherry, Playful Peach, Perfect Pear.

NOTE: My 3-year-old loves them... and he's quite picky! Currently only available to purchase online at www.froose.com.