Friday, January 11, 2008

Perfect GUILTLESS Snack for the New Year

For almost 20 years, Guiltless Gourmet® has been the leader in the “Baked Not Fried” tortilla chip category. Guiltless Gourmet re-launched their popular baked tortilla chips to be better than ever. The newly formulated chips have a better overall appearance, aroma, flavor, texture and liking—all preferred by current consumers. NEW Guiltless Gourmet Baked Tortilla Chips recently hit the supermarket shelves.

The new and improved baked tortilla chips will exceed consumer’s expectations. New Guiltless Gourmet Tortilla Chips:
- Have improved flavor, a bolder taste, better texture and a crispier crunch
- Are baked, not fried
- Are all natural with no preservatives or artificial ingredients
- Have only 120 calories and 3 grams of fat or less per serving and 0 trans fat

Each of the nine chip flavors will be packaged in new metalized bags to keep the product fresher longer. Guiltless Gourmet continues to use only the finest ingredients such as certified stone ground organic corn and expeller cold pressed oils. In addition, chip flavors come from real food including peppers, beans, chili, cheese and spices. The newest chip flavor is Smoked Cheddar chosen by the consumers themselves! Some other unique flavors include Chipotle, Chile Verde and Spicy Black Bean on Blue Corn.

Retailers nationwide such as Shoprite, Kroger, Safeway and Publix will carry new Guiltless Gourmet Tortilla Chips in the snack section. The suggested retail price is $2.69.

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