YoCrunch, the smooth and crunchy yogurt mix-in pioneer, today announces the launch of the new YoCrunch Light line, featuring a winning blend of delicious smooth nonfat yogurt and crunchy toppings with 1/3 fewer calories than the original YoCrunch yogurt.
Created in response to a fast-growing demand among consumers for products which go light on calories without going light on taste, YoCrunch Light debuts in three popular flavors: Cookies n’ Cream, featuring nonfat vanilla yogurt with Oreo® cookie piece toppings; and Strawberry and Peach with Granola, featuring nonfat yogurt with all-natural, lowfat granola topping. Each of the flavors contain approximately 120 calories per serving.
YoCrunch Light will be available come May/June 2008 at leading grocery, health food and specialty stores nationwide for an SRP of $.99 - $1.19 for each 6 ounce cup.
YoCrunch Light contains live and active cultures perfect for digestion and replete with an essential mix of health benefits, along with added Vitamins A and D. As a result, the new line is ideally suited to health-conscious consumers of virtually all ages and taste preferences, especially Moms anxious to reduce calories in their child’s diet or in their own.
According to Chuck Marcy, president of YoCrunch, “We have worked hard to create a new lower-calorie product that offers consumers the same unique blend of rich, smooth yogurt and deliciously crunchy toppings, which have always defined the YoCrunch brand. Since active adults and conscientious parents are increasingly looking for foods with fewer calories that don’t compromise on taste and quality, I feel confident YoCrunch Light will be one of our most popular lines to date.”
The launch of YoCrunch Light follows the 2007 introduction of YoCrunch Naturals, another line created for people seeking great taste, nutrition, and quality all-natural ingredients in one convenient and innovative package.
About YoCrunch
YoCrunch, a part of the Breyers® Yogurt Company, is America’s best-selling line of smooth creamy yogurt conveniently packaged together with a wide variety of brand name crunchy mix-ins including Back to Nature® Granola, M&M’s®, Nestle®, Reeses®, Oreo®, Tree-Top®, Butterfinger®, and SunSpire®. For more information please visit www.YoCrunch.com.
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