Magnum Taste of the Exotics is offered in four specialty 100% Arabica blends created to broaden the global palates of true coffee connoisseurs by helping them travel around the world without ever leaving the comfort of their home. Coffee aficionados can savor the cool, clean flavor of Jamaican Blue Mountain, or enjoy a nutty and bright Kona Hawaiian blend. They can meander through a tropical Rainforest or take a safari through South America, Central America and Africa with Organic Fogcutter, a smoky and satisfying San Francisco blend, the only mainland-inspired flavor in the group of four specialty Arabica coffees.
Magnum Taste of the Exotics blends are packaged in invitingly bright and adventurous, four-corner sealed bags. Each distinctive blend features a toucan, lion, tiger or leopard that practically leaps off the shelf amid an otherwise subdued field of coffee packaging. Magnum Taste of the Exotics’ Jamaican Blue Mountain Blend and Kona Blend are packaged ground (12 oz.). Organic Rainforest Blend and Organic Fogcutter debut in whole bean (10 oz.) and are both certified organic by Organic Crop Improvement Association (OCIA) International and USDA. With an MSRP of $9.99, all Magnum Taste of the Exotics packaging features one-way valves to assure the specialty Arabica coffee is packaged after roasting so the freshness, fragrance and flavor of the select beans stay in the bag.
Magnum Taste of the Exotics is the first self-branded line developed by Magnum Coffee Roastery, the nation’s premier supplier of specialty private label blends. Already popular in the company’s home state of Michigan (though new to regional Meijer stores) and available at Bristol Farms and Gelson’s stores in California, Magnum Taste of the Exotics will continue rolling-out in additional states throughout the country throughout 2013 and 2014.
Magnum Taste of the Exotics features the most exquisite aromas, bodies and flavors from beans grown only in the area between the Tropic of Cancer and Tropic of Capricorn. Known as the “Coffee Belt,” this region boasts bean-perfect conditions of moderate sunshine and rain, steady temperatures around 70 degrees Fahrenheit, and rich, porous soil. Specially selected Arabica coffee beans are grown between 4,000 and 6,000 feet above sea level. Picked beans are meticulously graded and separated by bean size and density. Magnum employs the ancient cupping technique of judging coffee based on smell and taste analysis to ensure all beans meet the highest standards before roasting.
Each gourmet Magnum Taste of the Exotics blend is sampled and hand-chosen, with beans sourced direct from farmers and co-ops from around the world. As a premiere private-label supplier, Magnum is one of the few coffee roasteries to own a trading company, Café Trading, with time-honored relationships spanning the globe: Central America, Hawaii, the Caribbean, Africa, India and Indonesia.
Magnum Taste of the Exotics are all Fair Trade Products, committed to fair price, direct trade, community development, fair labor conditions, democratic and transparent organizations, and environmental sustainability. “At its best, coffee can not only soothe our souls and awaken our senses, but transport us to other times, cultures and locales,” said Kevin B. Kihnke, President of Magnum Coffee Roastery. “The richness of the world can be seen through the many flavors, customs and food pairings of coffee, which is why Magnum Taste of the Exotics was specially created to offer Meijer shoppers and other discerning connoisseurs a journey to exotic lands they would never otherwise experience through traditional home or coffee shop blends.”
About Magnum Exotics
Magnum Taste of the Exotics brings coffee connoisseurs “a taste of the exotic” every day. Specialty 100% Arabica coffee in four fragrant, flavorful global blends is fair-trade sourced from the region between the Tropics of Cancer and Capricorn by family-owned and operated Magnum Coffee Roastery, the Midwest’slargest and most modern private-label coffee roastery and packaging facility. Magnum Taste of the Exotics blends are currently available at select fine retailers throughout California and Michigan, as well as at most Meijer locations in Michigan, Ohio, Illinois, Indiana and Kentucky. For more information, visit magnumcoffee.com; to find the nearest Meijer store, visit http://www.meijer.com/custserv/store_locator.jsp.
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