Crisp Apple, a refreshing flavor reminiscent of autumn apple picking season, and Peach Nectarine, a bold flavor combination that will have taste buds celebrating the ripe summer fruits year-long, were flavors directly requested by consumers. Having dedicated extensive time and resources to consumer research, as well as product and flavor development, Sparkling ICE is proud to report that both new introductions are receiving positive consumer feedback on overall flavor rating, with Crisp Apple also appealing very strongly to families in test markets.
“It’s enormously exciting to see and hear of our customers’ passion for Sparkling ICE as the brand continues to grow,” said Kevin Klock, President of TalkingRain Beverage Co. “We took consumer feedback and flavor development into serious consideration when selecting and creating Crisp Apple and Peach Nectarine, and are thrilled to introduce the new flavor varieties to a thirsty marketplace.”
TalkingRain, which celebrated its 25th anniversary in 2012, attributes the company’s unprecedented recent growth to an increased focus on the Sparkling ICE brand. The naturally flavored sparkling mountain spring water containing vitamins, antioxidants and natural fruit juices has increased its distribution both nationally and at the international level, and has more than doubled its staff since the start of 2011.
Sparkling ICE was recognized early in 2012 as a “Rising Star” in the SymphonyIRI Group’s New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products, while also receiving the award for “Best Sparkling Beverage” for the brand’s Coconut Pineapple flavor at the 2012 InterBev Awards. Sparkling ICE proudly continued setting industry standards by claiming “Best Enhanced Water” award at the BevNET Best of 2012 Awards.
The ten Sparkling ICE flavors now include: Crisp Apple, Peach Nectarine, Coconut Pineapple, Lemon Lime, Kiwi Strawberry, Lemonade, Orange Mango, Pomegranate Blueberry, Pink Grapefruit and Black Raspberry, with more exciting flavor expansions planned for 2013.