Thursday, February 9, 2012

Kraft Foods Launches New Kraft Milkbite Milk & Granola Bars

Kraft Foods is raising the bar in snacking with its new KRAFT MILKBITE Milk & Granola Bars. Found in the refrigerated dairy aisle, each KRAFT MILKBITE Bar combines real milk with whole grain granola and other tasty and nutritious ingredients like fruit or roasted nuts, while providing the same calcium as an 8 oz. glass of milk. A wholesome alternative to existing bars, KRAFT MILKBITE Bars are a deliciously different snacking experience the entire family can enjoy.

“With MILKBITE, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way,” said Michelle Lorge, Senior Brand Manager, KRAFT MILKBITE. “By combining real milk and other wholesome ingredients, we designed MILKBITE to help satisfy the demand for snack options that are better for you and also taste great.”

KRAFT MILKBITE Milk & Granola Bars are made with real milk and calcium, making them an excellent source of calcium with 30% of the daily recommended value. They are also a good source of vitamin D and fiber, include protein (5g), and whole grains (7g), and do not contain any artificial flavors, colors or preservatives. Available in five delicious flavors – Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry – KRAFT MILKBITE Milk & Granola Bars are a great way to snack at home, school, work or on-the-go.

KRAFT MILKBITE Milk & Granola Bars can be found in the refrigerated dairy aisle for a suggested retail price of $3.49.

For more information about KRAFT MILKBITE Milk & Granola Bars, visit

1 comment:

mdolter said...

Do you know if the Kraft MilkBites are peanut-free? (I mean, aside from the type that is peanut butter flavored)