Tuesday, February 7, 2012

Dry-Rub Seasonings Offer Unique Flavor

Looking to spice up the standard chicken breast or goof-proof the cooking of that prime beef tenderloin? Professional chefs and home cooks alike are ever searching for unique, simple ways to impress guests whether in a five-star restaurant or at a home party.

Char Crust® dry-rub seasonings were originally developed in 1957 to give steaks a flavorful charred-like crust while sealing in natural, succulent juices. They are now used nationwide to enhance a variety of dishes from beef, lamb, and pork, to poultry and seafood. The premium seasonings have become a popular secret ingredient at restaurants and home kitchens.

“People like to use our products because they don’t have time to cook anymore, but still want delicious meals,” said Bernard Silver, president of Char Crust, Inc. “With Char Crust® rubs, at-home chefs can easily create restaurant-style entrees.”

“Likewise, professional chefs find themselves short-staffed and pressed for time, so they count on Char Crust® rubs as a sure-fire way to serve juicy center-of-the plate items with flair,” said Susan Eriksen, vice president of Char Crust.

Dry-rub seasoning flavors include Original Hickory Grilled, Roasted Garlic Peppercorn, Ginger Teriyaki, Hickory & Molasses, Smoky Spicy Southwest, Amazin’ Cajun, All American Barbecue, Sun-Dried Tomato & Garlic, and Roto Roast. Chefs simply rub the blends of premium herbs, spices and other natural ingredients onto the surface of uncooked meat or fish, then broil, bake, grill, pan-sear, roast, or sauté.

Char Crust® rubs also fit many food lifestyles, such as low-fat, low-carb, or low-calorie diets, as each three-gram serving contains zero fat, one or two carbs, and no more than nine calories. All Char Crust® rubs are also certified kosher.

Four-ounce packages retail at $5.49 and are sold online at www.charcrust.com. Products can also be found at butcher shops, gourmet food stores, and grocery stores nationwide. The seasonings are also sold to restaurants primarily through Sysco's ChefEx program. Chefs at popular restaurants in all 50 states depend on Char Crust® rubs to prepare signature menu items.

About Char Crust®
Char Crust® is a line of dry-rub seasonings that sear and form a beautiful crust that “Seals In The Juices®” on a variety of food items specifically meat, poultry and seafood. Flavors include: Original Hickory Grilled, Roasted Garlic Peppercorn, Ginger Teriyaki, Hickory & Molasses, Smoky Spicy Southwest, Amazin’ Cajun, All American Barbecue, Sun-Dried Tomato & Garlic, and Roto Roast. The product was first developed by Nathan Silver at his legendary Al Farber's Steakhouse in Chicago in 1957. The company is still owned by Nathan’s family and headquartered in Chicago where they manufacture their retail and foodservice products and sell them throughout the USA and Canada.

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