Wednesday, April 7, 2010

Serendipity in Las Vegas

With more than 50 years of history at it’s flagship New York location, Serendipity 3 at Caesars Palace has become a landmark destination in Las Vegas. In honor of its one-year anniversary, Las Vegas Mayor, Oscar Goodman proclaimed April 6, 2010 “Serendipity 3 Day” in the city of Las Vegas. Special guest of honor, Holly Madison, delivered Mayor Goodman’s proclamation before cutting the ceremony’s anniversary cake. Caesars Palace Executive Pastry Chef Randy Sebastian custom-created a dessert in Holly’s name for guests to enjoy throughout the entire month of April. “Holly’s Pink Peppermint Sundae” includes pink peppermint ice cream, a pink blondie brownie, seasonal berries, red berry coulis and pink cotton candy. The delicacy is available to guests throughout the entire month of April for $10.

Continuing in the celebratory festivities, the famed restaurant is on target for the sale of its 100,000th Frrrozen Hot Chocolate by the end of the anniversary month. The lucky guest to purchase the renowned dessert will receive a $1,000 Gold Opulence Sundae, donned the “most expensive dessert ever created” by Guinness World Record. The dessert boasts an icey, rich cocoa flavor with more than 20 varieties of chocolate served spilling over the edges.

“A big thank you to our partners at Caesars Palace, the city of Las Vegas, our staff and most of all, our guests who have made our first year on The Strip a big success,” said Rowen Seibel, owner of Serendipity 3. “We look forward to bringing memorable experiences filled with great food, fun and Frrrozen Hot Chocolate for decades to come.”

With more than 50 years of history from its original home in New York, Serendipity 3 has made a place in the hearts of people from East Coast to West. Defined as “…the art of making happy discoveries, or finding the unexpectedly pleasant by chance or sagacity,” Serendipity was the perfect description of three young men who pooled their combined fortunes of three hundred dollars and in 1954 staked a claim to a location on East 58th Street. The restaurant opened with four tables, sixteen chairs, and a towering espresso machine. In no time, the line formed stretching around the block and has had loyal guests for the past 56 years.

The spectacular savory creations and over-the-top desserts have found a new following in Las Vegas as it’s become a must-see destination for world-wide travelers. The whimsical café boasts large windows, offering the ultimate Vegas dining experience in the dining room or on its three terraces topped with bright pink and orange awnings. Oversized lighting fixtures and a rainbow of color accent the interior, with seats 98 patrons in white chairs with colorful accents. Table appointments are reminiscent of the original shop. A showcase cocktail bar area provides 10 bar seats, and a large retail space displays a unique collection of specialty merchandise. The large exterior patios seat 150 diners with nearly 100 seats Strip-side.

The menu consists of the popular favorites including delicious burgers, famous foot-long hotdogs, stacked sandwiches, special salads, pizza and colossal cakes and sundaes. Guests can enjoy the delectable offerings Monday – Thursday, 11 a.m. – 11 p.m., Friday 11 a.m. – midnight, Saturday 10 a.m. – midnight, Sunday 10 a.m. – 11 p.m. Brunch is every Saturday and Sunday. For reservations please contact 702.731.7266.

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