Friday, April 9, 2010

Daelia's Biscuits for Cheese Launches New Flavor

Daelia’s Food Company, the Cincinnati-based makers of Daelia’s Biscuits for Cheese, has added a second flavor to its popular line: Hazelnut with Figs. The new flavor started shipping in March and will make its way to Daelia’s North American network of retailers and distributors throughout April. Daelia’s original flavor – Almond Raisin with a peppery finish – was launched in late 2009.

“We are encouraged by the immediate reception of the new product, not just by our retailers and distributors but also by consumers,” said Maria Walley, president of Daelia’s Food Company. “We’ve done a number of product demos and are finding that customers are split 50/50 on their favorite flavor. Both are selling quite well.”

The new Hazelnut with Figs flavor and the original Almond Raisin are available at Whole Foods Market and at retailers across the country. Suggested retail price is $5.50.

Both flavors complement a wide range of cheeses. “But we are especially crazy about the Hazelnut with Figs served with Blue Cheeses,” added Walley. “The light sweetness of the figs pairs especially well with the assertiveness of blue cheeses. The biscuits look great on a cheese board because of their elongated shape and contrasting colors. And they are very sturdy and don’t crumble on the board.”

Daelia's Biscuits for Cheese or call 513.221.4322

Made in the U.S.A. and based on an old Mediterranean recipe, Daelia’s Biscuits for Cheese are designed specifically to go with all types of cheeses, from domestic to imported, soft-ripened to aged cheddars. Daelia’s Biscuits bring out the natural flavors of the cheese but never overwhelm them, perfect for food lovers who enjoy exploring the full range of flavors and are looking for the ideal accompaniment for their cheeses and wines. Daelia’s Biscuits are currently available in two flavors and can be found in Whole Foods Market and other specialty retailers across the country. Made with the highest quality ingredients, Daelia’s Biscuits have no added fat or salt that would detract from the flavor of the cheeses. They’re sturdy so they won’t break easily and they’re pleasing to the eye and the palette. Suggested retail price is $5.50.

Maria Walley, Founder
People have been making and eating cheese for hundreds of years, in places all over the globe. France, Italy, Australia, even Egypt, Argentina and New Zealand. Hundreds of different textures, flavors and varieties. But just try to find a nice cracker to go with them. That was Maria Walley’s motivation when she started Daelia’s in August 2009.

“Cheese lovers know that great cheese should be served with interesting breads and crackers that complement and bring out the natural flavors of the cheese, but don’t overwhelm them,” said Walley, a genuine foodie who has spent her nearly 20-year career working in the cheese and specialty foods business. “I wanted to make a biscuit specially designed to go with all types of cheeses, and so Daelia’s Biscuits for Cheese were born.”

Who better than Walley to come up with that perfect biscuit? She owned and operated a specialty food and wine retail shop in Cincinnati’s affluent Hyde Park neighborhood in the early 1990s, then launched the Hyde Park Specialty Food Marketing Group, a food brokerage and consulting practice. From there, she became managing director for U.S. operations for Cheese from Britain, a sales and marketing organization with a focus on developing retail business for fine cheese producers and exporters across the United Kingdom.

Walley had the seed of the Daelia’s Biscuits idea in 2007 and in 2009, it was time to bring it to life. Just a few months later, Daelia’s is available in thousands of retail stores across North America.

Daelia’s Biscuits for Cheese are available at these fine retailers:
Whole Foods Market (nationwide)
Central Markets (Texas)
QFC (Washington)
Dorothy Lane Markets (Dayton, OH)
Nugget's (California)
Weiland's Meats (Columbus, OH)
Party Source (Kentucky)
Lund's Byerly's (Minneapolis/St. Paul)
Kowalski's (Minneapolis/St. Paul)
Treasure Island (Chicago)
United Markets (Texas)
Golden Goose (Boston)
Epicure South Beach (Miami, FL)
Larry's Market (Milwaukee)
Southport Grocery & Café (Chicago)
Shaw's (Boston)
Spec's Liquor Stores (Texas)
Garden Of Eden (New York)
Cheese Shop (Concord, MA)
Hannaford (New England)
iGourmet (online)

1 comment:

Anonymous said...

My husband and I tasted them last night at a friends house and they are declious. I want to place an order. I live in Greenville, SC and no city nearby sells them. Will you help us