Purple Announces Mix It Up Contest

Purple Beverage Company, Inc
(OTCBB: PPBV) is inviting professional and amateur bartenders nationwide to
submit their best Purple-based cocktails for a chance to win a free swanky
weekend for two on Miami's fabulous South Beach.

Purple is a unique blend of seven antioxidant-rich juices, including the exotic
acai berry, black cherry, pomegranate, black currant, purple plum, cranberry
and blueberry. Because adding alcohol to antioxidant-rich berries increases
their antioxidant power – a fact confirmed by researchers from the United
States Department of Agriculture and by a study at Kasetsart University in
Thailand – PURPLE is destined to become one of the hottest cocktail trends in
nightclubs and lounges.

Purple has already created a "healthy cocktail" craze in New York City, where
the legendary Palm Restaurant on the City's West Side has been mixing the
Palm Purple Martini for customers since August of last year. The flavor of
Purple is a perfect addition to your favorite cocktail. Purple blends especially
well to make a great-tasting berry-flavored martini.

"In locations like the Palm Restaurants in New York, customers have already
given their enthusiastic stamp of approval to Purple as the perfect cocktail
partner. The 'Mix It Up' contest will allow bartenders nationwide to have fun
and become a part of a hot new trend by creating their own antioxidant-rich,
Purple-based cocktails," said Purple Beverage Company Chief Executive
Officer Ted Farnsworth. "We have already heard about bars in New York, Los
Angeles, Miami and Philadelphia coming up with their own signature cocktails
featuring Purple and we are excited to see the unique creations that
bartenders across the country will concoct."

Bartenders are invited to submit their original cocktail recipes for an array of
Purple-themed cocktails in various categories: "Purple Summer," for tropical-
themed thirst quenchers; "Purple Elegance," for martini-style or high-end
cocktails; and "Purple Breeze," for non-alcoholic Purple concoctions.

The contest, which was announced today at the 2008 Nightclub & Bar
Convention and Trade Show in Las Vegas, will run through May 31, 2008. The
drinks will be reviewed by an independent panel of judges; the cocktail maker
who receives the highest score will win a weekend for two at the famous
Delano Hotel on Miami's beautiful South Beach plus a weekend full of activities
and entertainment, including dinner for two at renowned Nobu Restaurant and
a night on the town at the well-known hotspot, Mansion.

Full contest details and rules are available at www.drinkpurple.com/mixitup.

# # #

About Purple:
Since bursting on the beverage scene in 2007, Purple has developed a loyal
following of health and taste-conscious fans from coast to coast. Purple
carries a suggested retail price of $2.99 for a 10 oz bottle and can be found
in health food stores, restaurants, delis, drug stores, supermarkets and
convenience stores in select locations, including New York, Los Angeles,
Miami and Hawaii. In February, it became available in select GNC stores and
look for it nationwide in early 2008. For more information, visit
www.drinkpurple.com.