Hershey's Chocolate Bliss

The Hershey Company invites chocolate lovers to wrap their senses in the rich, creamy, chocolate indulgence of Hershey’s Bliss chocolate. Debuting nationwide March 2008, Hershey’s Bliss chocolate celebrates the joy of the world’s most indulgent chocolate. Available in three unique expressions, Milk Chocolate, Dark Chocolate and Milk Chocolate Meltaway, each individually wrapped bite-size piece of Hershey’s Bliss chocolate transports your senses to a state of chocolate bliss.

Hershey’s Bliss chocolate is specially crafted to ensure each detail contributes to the overall chocolate experience. The slight domed shape of the individual square fits the mouth perfectly allowing the chocolate to melt evenly cascading rich, creamy chocolate notes across the tongue. The finish is satisfying and sophisticated, a lasting reward.

“The chocolate masters at Hershey crafted Hershey’s Bliss chocolate for consumers who appreciate the everyday joy of chocolate,” said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. “The goal of Hershey’s Bliss chocolate is simple, to deliver the most rewarding, indulgent chocolate experience on the market.”

Finding and sharing everyday bliss is now easier with the debut of Hershey’s Bliss chocolate. Hershey’s Bliss chocolate is available nationwide in 9.6 oz lay-down packages at grocery, mass and drug stores. Hershey’s Bliss chocolate is a delicious reminder that “Bliss is everywhere. You just have to unwrap it.™”

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark Chocolate, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. In addition, Hershey leverages its iconic brands, marketplace scale and confectionery and nut expertise to develop and deliver substantial snacks, including Hershey’s and Reese’s single-serve cookies and brownies, and value-added snack nuts, including Hershey’s Milk Chocolate Covered Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also offers a range of products to address the health and well-being needs of today’s consumer. Hershey’s and Reese’s Snacksters offer consumers great-tasting snacks in portion-controlled servings, while Hershey’s dark chocolate offerings provide the benefits of flavanol antioxidants. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.