Thursday, November 17, 2011

Wendy's New "W" Doubles Flavor, Not Price

With its tantalizing taste, the new “W” cheeseburger is another winning addition to Wendy’s expanding menu … and its budget-friendly price may cause consumers to do a double take!

The “W” – with emphasis on the DOUBLE – serves up two 2.25-ounce patties of sizzling, fresh, never-frozen North American* beef, with double the cheese, too. Topped with our zesty signature sauce, the “W” – like our recently-launched Dave’s Hot ‘N Juicy Cheeseburgers -- is made-to-order the right way with fresh, quality ingredients: sweet red onions, hand-leafed lettuce and crinkle-cut pickles, all on a buttered, toasted bun.

“With the ‘W,’ Wendy’s gives cheeseburger lovers an indulgent taste experience at a great price,” said Gerard Lewis, Wendy’s Senior Vice President of Product Development. “The ‘W’ continues our menu evolution, as we offer even more mouthwatering choices bursting with flavor that suit the tastes and budgets of customers. It’s a real winner!”

The addition of the “W” continues Wendy’s bold and innovative menu overhaul, which in the past 15 months alone has included the launch of four Garden Sensations® Salads, My 99¢ Everyday Value Menu, Natural-Cut Fries with Sea Salt and – of course – Dave’s Hot ‘N Juicy Cheeseburgers.

Wendy’s Twitter feed (@Wendys) will be hosting a series of challenges November 15 to November 28, and giving select winners Best Buy gift cards and Southwest Airlines tickets.

The “W” is available at all Wendy’s restaurants for a recommended price of $2.99. For more information, visit

* Fresh beef available in contiguous U.S. and Canada.

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