Wednesday, October 26, 2011

The Year Of the Pie Is Upon Us

The Year of the Pie is upon us and there is more than one way to celebrate the trendiest dessert of 2011. Whether you are a seasoned pie pro or a novice baker, the pros at the Crisco® Pie Hotline are serving up pie making advice and tips on the latest pie making trends for harried holiday bakers.

Whether struggling with weepy meringues or caved-in crusts, when it comes to pies, most bakers would appreciate a little expert advice. According to the 2010 Crisco National Pie Survey:

• 59 percent of surveyed Americans said pie is the hardest dessert to prepare from scratch, followed distantly by cake (22%) and brownies (6%).
• 65% of surveyed Americans agreed that making crust is the hardest part of baking a pie from scratch.

Now in its sixth year, the Crisco Pie Hotline continues to be a one-stop resource to help ease the stress of baking for thousands of bakers each year. During the busy holiday baking season, the hotline offers extended hours from 8:00 a.m. to 8:00 p.m. ET during November 14-23, 2011 and December 12-22, 2011. Home bakers can also dial in for tips and tricks from award-winning pie expert and author of Perfect Pies, Michele (Albano) Stuart.

Also available for the holidays on is Cookie Central, a new online resource offering recipes, instructional videos and a helpful butter-to-shortening conversion chart to take the guesswork out of baking.

Go to 1-877-FOR PIE TIPS (877-367-7438) and for step-by-step instructions, visual demonstrations and award-winning hints and tricks for preparing the perfect holiday treats.

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