Tuesday, November 25, 2008

Food Network Launches Mobile Service

Airborne Mobile Inc., a leading full-service mobile media company, announced today that Food Network Everyday Chef, the latest Food Network subscription mobile application is now available in the U.S. market. Food Network Everyday Chef allows consumers to tap into recipes and meal ideas from the famed Food Network, which is distributed to more than 98 million U.S. households and averages more than nine million unique users monthly at its Web site.

The new Food Network Everyday Chef mobile application is like having your own personal chef, whenever you want and wherever you are. In just a few easy clicks, you can browse a collection of more than a thousand trusted Food Network recipes, personalized to your eating habits. Select the recipes you want and plan out your meals for the week using the Weekly Planner. The handy Grocery List feature totals up everything you need to buy, whether for the whole week's worth of recipes or just for tonight's. It's never been easier or faster to eat well on the go!

The Food Network Everyday Chef was selected as a finalist in the "Best Handset Application" category for the global 2008 Mobile Content Awards.

"We are really excited about the release of the Food Network Everyday Chef," said Andy Nulman, President and CMO, at Airborne Mobile. "Food Network has helped make cooking today a cultural phenomenon. The Food Network Everyday Chef application is perfect for culinary fans, people who are trying to eat a little healthier, or for today's busy person on the go. It's your personal chef, your menu for the week and your consolidated grocery list all in one. It does everything but actually cook for you."

"How many times have you stopped at the store but you don't have a print up of the recipe you want to make with you because it is in your other purse or on the counter at home?" says Deanna Brown, President of the Interactive Group at Scripps Networks, parent company of Food Network. "Now with Food Network Everyday Chef, just in time for the busy holiday season, it is no problem. The interface is friendly and the search is very strong; so by purchasing or subscribing to this mobile application straight from the phone, you have access to recipes from FoodNetwork.com. Being where consumers need us, when they need us, such as through this mobile application, is key to our strategy for continued success and leadership in the food category."

Food Network Everyday Chef is available now on most U.S carriers and through smartphone content portals Handango and Handmark. For more information and rates please visit www.foodnetworkeverydaychef.com.


Anonymous said...

This is the first mobile application I've ever downloaded and it is SO easy to use. Loving the new recipes and, as a vegan, I'm finally getting a bit adventurous with the veggie dishes I cook up.

Anonymous said...

this can help me get my act together! no more excuses for cooking laziness!