o Approx. $700 million in pies (approx. 186 million units) are sold in grocery stores every year. This does not include restaurants, food service or price clubs, only grocery stores.
o Pumpkin pie was first introduced to the holiday table at the pilgrim’s second Thanksgiving in 1623.
o 90% Americans who believe a slice of pie represents one of the simple pleasures in life
Pie By the Numbers
o 36 million Number of Americans who identify apple pie as their favorite
o 47% Americans for whom the word “comforting” comes to mind when they think of pie
o 6 million Number of American men ages 35-54 who have eaten the last slice of pie and denied it
o 27% Americans who believe chocolate pie is the most romantic to share with someone special
o 1 in 5 Proportion of Americans who have eaten an entire pie by themselves
o 113 million Number of Americans who have eaten pie for breakfast
o 75 million Number of Americans who prefer to drink milk with their pie
o 32% Americans who prefer no crust on top of their pie
o 90% Americans who agree that a slice of pie represents one of the simple pleasures in life
o 9% Americans who prefer to eat their pie crust-first
o 7% Americans who have passed off a store-bought pie as homemade
o 18% Men who say their wife makes the best homemade pie
o 2% Women who say their husband makes the best homemade pie
Pie Personalities
o If you love… You are likely to describe yourself as…
o Apple Pie Independent, realistic and compassionate
o Pecan Pie Thoughtful and analytical
o Chocolate Pie Loving
o Pumpkin Pie Funny and independent
Pie Preferences
o More than one-third of Americans have eaten pie in bed
o Nearly one in four women believe that they make the best pie – better than Mom or Grandma
o More than one-third of Americans have craved pie in the middle of the night
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