Tuesday, June 26, 2012

Limited Edition Marque Adds a New Flavor Dimension to La Vie Grand Marnier

The House of Marnier-Lapostolle is proud to announce the release of Grand Marnier Cherry: a limited edition expression that will debut for the 2012 holiday season. From world renowned French producers of Grand Marnier – expertly blended fine cognacs flavored perfectly with the essence of exotic oranges – Grand Marnier Cherry extends the brand’s commitment to innovation and marks the launch of an entirely new series of marques that will continue to explore the world’s most elegant flavors.

Grand Marnier Cherry is blended with the same, premium quality cognacs – sourced from the best crus of the Cognac region and aged in French oak barrels – used to craft the original Grand Marnier Cordon Rouge. This unique new expression, inclusive of the orange spirit the brand is best known for, also blends the essence of natural European Griottes cherries. To ensure world-class quality, the Grand Marnier spirits are synonymous with, the 100% natural Griottes cherries are hand selected from one of Europe’s finest producers. Each and every step of the spirit-making process is strictly controlled, from painstaking selection to delivery and maceration of the fruit in neutral alcohol for three to four weeks to extract the peak of flavor and aromas.

The result is an elegant and delicious spirit distinguished by the natural essence of cherry and orange. Grand Marnier Cherry’s rich, deep red and all natural color is warmed by just a touch of an amber tone imparted from the cognac. On the nose, its elegance is immediately evident: one’s first perception is of the traditional wild tropical oranges of Grand Marnier followed quickly by the scent of rich and ripened cherries. From the first sip, Grand Marnier Cherry delivers a lush and complex, yet balanced, marriage of orange and cherry flavors mellowed by the cognac that sustains the delicious flavors of the fruits for a long finish.

Grand Marnier Cherry follows on the heels of last year’s highly successful launch of Quintessence, the first new marque since the release of Cuvee du Cent-Cinquantenaire, which marks the brand’s 150th anniversary in 1977. Created to please the most discerning palates, Grand Marnier Cherry is taking its place as a most intriguing addition to the evolving world of Grand Marnier.

Grand Marnier Cherry is available nationally, debuting September 2012 (SRP: $41.99 / 750ml).

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