Tuesday, January 12, 2010

Three-O Vodka Readies To Launch First of its Kind Flavor

Proximo is thrilled to announce that its brand Three Olives Vodka will once again shake up the flavored vodka category with the release of Three-O Rangtang. Joining Three-O’s vibrant spectrum of flavors, Rangtang combines the delicious tastes of orange and tangerine to create a vodka unlike any other on the market.

The launch of Three-O Rangtang will also mark a change in appearance for the brand, with Rangtang taking on a vibrant orange color to reflect the authenticity of the juicy new flavor. Perfect for straight sipping or endless mixing opportunities, Three-O Rangtang hits the mark without overpowering.

“We wanted to reinvent our Three-O Orange by introducing a new flavor combination that adds a tangy profile to the traditional orange vodka flavor adopted by so many brands,” said Elwyn Gladstone, Vice President of Marketing for Proximo Spirits, Inc. “We are constantly reformulating the traditional flavored vodka, and with the introduction of the original and inspired Rangtang flavor, Three-O is quickly establishing itself as the most innovative and exciting vodkas on the market.”

Three-O’s playful spirit is made evident through its colorful variety of flavors including the world’s first-ever Cherry, Grape, Root Beer and Bubble vodkas, as well as Naked, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato and Triple Shot Espresso. Now, with Three-O’s tempting and untapped Rangtang flavor, expert mixologists will move quickly to create signature cocktails and update old classics.

Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brand in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.

About Three Olives Vodka
The original, ultra-premium vodka from England, Three Olives Vodka is handcrafted in small batches and made from only the finest English wheat. The unmatched method of quadruple distilling and quadruple filtration removes natural impurities, yielding a vodka of exceptional purity and smoothness. Three Olives’ vibrant spirit is evident in its colorful array of flavors including Naked, Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, and Mango, with the recent introductions of Rangtang, Root Beer, Tomato, Triple Shot Espresso and Bubble to the Three-O flavor family. At $19.99 and up for a 750 mL bottle, Three Olives award-winning, ultra-premium vodka is now available in 18 flavors, providing connoisseurs with endless mixing possibilities. www.threeolives.com

About Proximo Spirits, Inc.
Proximo is a family owned company based in New York, N.Y. Proximo is a leading producer, importer and marketer of prized spirits in the United States and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, the company has 7 key brands including Three Olives Vodka®, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Tequila, The Kraken™ Black Spiced Rum, and Azul™ Tequila, as well as the exquisite Matusalem® Rum brand.

No comments: