Wednesday, June 24, 2009

World's 1st Water-Soluble Hemp Protein Concentrate

Manitoba Harvest has officially launched yet another “World’s 1st” product. The hemp foods pioneer that created the first 50% Hemp Protein Powder and the first organic hempmilk, Hemp Bliss™, is breaking new ground again with Hemp PRO 70 - the first water-soluble hemp protein concentrate. Hemp PRO 70 provides a boost of powerful protein and other key nutrients and because it is water soluble and has a clean, non gritty mouthfeel and virtually no flavor, it blends easily into beverages and liquid-based foods and recipes.

Hemp PRO 70 delivers 21g of protein and 800 mg of Omega-3 per 30 gram serving. Unlike most other protein powder concentrates and isolates on the market today no hexane solvents were used to make Hemp PRO 70. Health conscious label-readers will appreciate the brief ingredient list for Hemp PRO 70: hemp protein concentrate and natural plant extracts. Hemp Pro 70 is a rich & creamy hemp protein concentrate can be enjoyed shaken up in water or fruit juice and is offered in a 16-ounce jar for $29.99. Hemp Pro 70 is available at retail outlets across North America and at www.manitobaharvest.com. It is also offered in bulk quantities to other food and drink manufacturers.

Hemp Puts the POW! in POWDER
An important feature of Hemp PRO 70 is that it contains all of the essential amino acids at levels that contribute significantly to the human body’s requirements. In particular, hemp contains a high level of the branched chain amino acids that play a key role in the repair and growth of lean body mass – of particular importance to athletes. Of its impressive gluten-free protein total, hemp protein contains an amazing 66% of “edestin,” proteins which are similar to protein found in the human body and are pre-cursors to such vital body components as hormones, hemoglobin, enzymes and antibodies. Hemp’s edestin structure is the highest in the plant kingdom.

Not only is hemp one of the richest sources of protein in the plant kingdom, it also features plenty of other nutrients including chlorophyll, vitamins and omega-3 and -6 essential fatty acids (including the ‘super omegas’ GLA and SDA). Hemp PRO 70 also offers a high content of antioxidants in the form of alpha-, beta-, gamma- and delta-tocopherol and alpha tocotrienol.

Manitoba Harvest Hemp PRO 70 is easy for the body to digest and assimilate because it doesn’t contain gluten or added sugars, and it’s free of the enzyme inhibitor found in soy and other legumes and grains that can prevent protein absorption and cause bloating and digestive challenges. Unlike many other protein powders on the market today, hemp is not known to be an allergen for people with food sensitivities. Hemp PRO 70 has been made without the use of Hexane, a petrochemical commonly used to make soy and other protein isolates.

Food Industry Innovator Offers a Variety of Hemp Protein Powders that Suit Different Preferences
Manitoba Harvest’s innovative hemp protein powder line has evolved over the years and now offers a choice for everyone. First came Hemp Protein Powder (50%) - a powder with extra protein content (50%) created by milling and sifting hemp seed cake. Then, since the marketplace clamored for a product with more fiber benefits, Manitoba Harvest created Organic Hemp Protein & Fiber Powder by fine milling whole hemp seed cake. Last year, Manitoba Harvest added blending equipment to their new facility and introduced Organic Dark Chocolate and Organic Vanilla flavored protein powders. Now, Hemp PRO 70 offers all the benefits of a concentrated water-soluble protein powder.

“Often, due to peoples’ modern fast paced lifestyles, it is hard for them to have the time to prepare meals, so protein powders like Hemp PRO 70 are a very quick, convenient and tasty way for them to ensure they are getting a big boost of nutrients, despite whatever else they may eat during the day,” says Manitoba Harvest President and co-founder Mike Fata.
“People are becoming savvy about balanced nutrition and are learning about the many benefits hemp protein has to offer, as well as about the downsides that other protein sources may pose due to allergens, and byproducts and solvents present because of chemical processing,” says Mike Fata.

Manitoba Harvest - An Award Winning Hemp Foods Pioneer
Founded in 1998, Manitoba Harvest Hemp Foods & Oils is the largest vertically integrated hemp food manufacturer in the world. The company mission is to create the healthiest hemp foods, to educate the public about healthy lifestyle choices and to support sustainable and organic agriculture. Manitoba Harvest produces cold-pressed Hemp Oil, Shelled Hemp Seed, Hemp Seed Butter and a line of Hemp Protein Powders at their new, certified organic state-of-the-art facility. They also produce Hemp Bliss® - the award-winning and first-ever line of organic non-dairy hempmilks. In addition to their own popular brand of hemp foods, Manitoba Harvest supplies many other leading consumer brands with nutraceutical and functional hemp food ingredients.

In February 2009, Manitoba Harvest partnered with Renewable Choice Energy to offset 100% of their facility's electricity with wind power offsets, and all of their facility's natural gas usage through carbon offsets. The program demonstrates Manitoba Harvest's strong commitment to sustainability, their support for wind power and renewable energy, and their dedication toward the fight against global climate change. To learn more, please visit www.manitobaharvest.com.

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